Ford of Germany / Wunderman GmbH & Co KG, Land Rover Deutschland / Wunderman GmbH & Co. KG
Industry Automotive
Timeframe 01/1999 – 03/2002
Project B2C Integrated Marketing Datawarehouse

B2C Integrated Marketing Datawarehouse

  • Marketing Platform for Integrated Customer Communication,
    Customer Loyalty and Generation.
  • Campaign Management System
  • Client/Server Application
  • Java Web Applikation
Funktionen
  • IT Consulting
  • IT Project Management
  • Programming
  • System and Integration Testing
  • Project Rollout
Project Activities
  • IT Consulting
  • IT Project Planning
  • IT Project Management
  • System Design of Hardware and Software Components
  • Database Design
  • Development of Client/Server Application
  • Development of Database Backend
  • Analysis of the Source Systems
  • Data Migration
  • Development of Import Tools
  • System Management and Operation
Hardware
  • Dell PowerEdge Datenbankserver
  • Dell Workstations
  • Dell Web Application Server
Operating Systems
  • Windows Server
  • Sun Solaris 2.8
Databases
  • Oracle 8.1.6.3
Programming Languages
  • Gupta SAL SQLWindows 32
  • C
  • PL/SQL
  • Java
  • XML/XSLT
Interfaces
  • Konfigurierbare Import-Interfaces
  • Export-Interfaces
  • Reporting Interface
  • Web Application Interface
Tools
  • Sybase Power Designer
  • JDeveloper
  • TOAD
  • SQLPlus
  • MS Access
  • MS Project
  • MS Visio
  • MS Office