Reservix GmbH, AD ticket
Freiburg, Frankfurt
Industry

Services & Trade: Ticketing - Service & Reselling

Period 01/2017 – ongoing
Project Marketing Automation -
Marketing Hub & Data Warehouse for the Online & Offline One-to-One Marketing

Conception, Design, planning, realization, rollout and management of an
marketing hub & data warehouse for the automation of the One-to-One communication
via online & offline campaigns and their responses.

Details:

  • CRM/Marketing Hub & Data Warehouse
  • Customer, Leads & Prospects
  • Multichannel Permission Handling
  • Multi-Country/Multi-Language
  • Secure Web UI
  • Web Service Interfaces to all marketing relevant systems:
    - Customer databases
    - Transaction/Booking databases
    - Campaign Management
    - Email Service Provider
    - Web Tracking
Functions and Project
Activities
  • Consulting CRM Technology
  • Conceptual Design
  • IT Project Management
  • System design
  • Design of Databases, of Software Components and Processes
  • Programming Web UI
  • Programming Database Backend
  • Programming Web Services & Interfaces
  • System- und Integrational tests, Rollout
  • Service and Management of the Marketing Platform
  • IT Service and further Development of the Platform
Hardware
  • Hosted Server (VM)
  • Hosted Firewall & Security Appliance
Operation systems
  • Windows Server 2012 R2
Databases
  • MS SQL Server 2017
Software Platform
  • .NET
Programming Languages
  • C#
  • T-SQL
  • JavaScript
  • LINQ
Development Tools
  • Visual Studio .NET
  • MS Entity Framework
  • SQL Server Management Studio
  • GIT
  • Jira
  • Trello
Business Intelligence
  • SSAS
  • SSDT
  • SSIS
  • SSRS
Web Service Interfaces
  • Customer Data Import
  • Transaction/Booking Data Import
  • Campaign Management - Outbound & Inbound
  • Email Service Provider - Inbound
  • Unsubscriber, Bounces & Blacklist
  • Web Tracking – Inbound