Siemens Deutschland AG / OgilvyOne Worldwide
Industry Telecommunication Supplier
Timeframe 09/1998 – 02/2000
Project B2B Marketing Database

B2B marketing database and application for the mantainance, retention, and generating of cell phone distributors in the german market.
Details:

  • Sales Force Tool
  • Segmentation Tool
  • Campaign Management System
Functions
  • IT Consulting
  • IT Project Management
  • Software development
  • System and integration testing
  • Product introduction and integration
Project Activities
  • Determination and analysis of system requirements
  • IT Consulting, Database Marketing Consulting
  • Development of system specifications
  • Project Planning/Coordination
  • IT Project management
  • Design of system, software, and hardware components
  • Database Development
  • Development of Client/Server Applications
  • Development of the Database Backends
  • System maintenance
  • System introduction and integration
  • Direct support during initialization of marketing activities
Hardware
  • Siemens Dual Prozessor Intel Server
  • Siemens Workstations
Operating Systems
  • Windows Server
Databases
  • SQL Server 6.5,7.0
Programming Languages
  • Gupta SAL SQLWindows 32
  • C
  • Transact-SQL
  • ASP
  • Visual Basic
  • VBA
Interfaces
  • Configurable Import/Export Data interface
  • Lettershop Interface
  • Reporting Interface
Software
  • Microsoft Internet Information Server
  • Microsoft Enterprise Manager
Tools
  • Sybase Power Designer
  • Microsoft Frontpage
  • iSQL/iSQLw
  • MS Access
  • MS Project
  • MS Visio
  • MS Office